The Grocery Gala | 25th Anniversary
The Annual Gala of the Grocery Foundation Atlantic celebrated it's 25th year with a new gala identity in 2024. The gala has raised over $10 000 000 for kids hospitals across Atlantic Canada. In this brand concept we provided a flat single colour logo to be used on print material and a bright dynamic comprised of grocery items logo for digital and event applications. The brand leans into the Grocery Foundation Atlantic brand which is loosely inspired by the Sobey's brand.