Paradise Garden Campaign | Wattpad
This project's focus was to create a marketing campaign for an Indonesian story, that was accessible to Wattpad's English Speaking audience. The story is a thriller in which a couple moves into a luxurious community that has something sinister hiding behind its beauty. We created a mock real estate campaign that is surreal, yet grounded in reality. The campaign features dark easter eggs from the story. These concepts were then adapted to create a unified campaign, both in app and across Wattpad's social platforms. This project conceptualized and developed by designer Jenna Conrad and myself.