Nova Scotia Cider Association | Print and Web

The Nova Scotia Cider Association brand identity was built by me and two other designers under the art direction of Nathan Hovey. It began with a desire to see Nova Scotian cider companies promoted in NSLC stores and at events across the province. I designed a new website to accompany the brand and highlight the association members and cider route.

The Cider Route was launched in NSLC stores with an Air Miles contest draw for a tour for four across the province to visit cideries, along with other prizes. In-store installations, shelf talkers, sell sheets, and shelf hangers were created to promote the campaign. Most importantly, I designed the Cider Route map—a two-sided tear pad showcasing the locations of all cideries in Nova Scotia (2023 version of the map shown below).

Additionally the NSCA hosts and annual Ciders & Sliders event, a logo mark for the event was created for promotional material, along with print collateral for the event and digital advertising.

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