Hearing Institute Atlantic | Digital

I will think back on the first Hearing Institute Atlantic projects as the first time I really embraced working with AI. My Art Director and I kept prompting little robot visuals instead of hearing aids. They were delightful but also a great reminder that of AIs limitations. In the development of these ads there were so many discussions about what should be permitted, what was possible, how AI generated images should or shouldn't be used. All these discussions happening while stock companies were filing lawsuits against new AI image generation providers. AI has since become common practice and in some cases an expectation. The visuals for these ads were created using a mixture of AI generated background imagery, stock, photography and photoshop.